STEEL CLUB
Case Study
Nestled in the hills of Hellertown, Pennsylvania, and embraced by meandering streams, this 27-hole facility offers beauty, style and grace. A captivating, 27,000 square foot clubhouse offers banquet and meeting rooms to accommodate everything from intimate gatherings to gala affairs.
The Challenge
STEEL CLUB rebranded their facilities and they were looking to increase brand awareness, grow dining memberships, and increase attendance.
The Solution
Leveraging key interest-based audience segments, we ran Facebook and Instagram ads to promote Steel Club events and membership. Promos included happy hours, brunches, holiday events, weddings, corporate events, and golf and pool memberships.
List of Services
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5,000+ post reactions and 3,000+ video viewsList Item 1
The campaign contributed 5000+ post reactions and 3000+ video view completions.
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2.68% CTR, 3X industry averageList Item 2
Over 18 months, we achieved a CTR of 2.68% which is nearly 3X the industry average.
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50+ new membership sign-ups per monthList Item 3
Our FB pixel allowed us to track an average of 50+ new membership signups on the Steel Club website each month, directly from our ads campaign.
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