Social Media Advertising

SOCIAL MEDIA ADVERTISING

WHY ADVERTISE ON SOCIAL MEDIA?

Open up to a new market, reach a mass audience of new customers who may not be actively searching for you. Drive brand awareness, advanced customer targeting and reporting with an experienced advertising agency.

SOCIAL MEDIA ADVERTISING IS ESSENTIAL FOR DIGITAL MARKETING SUCCESS

If your business is not on social media, you’re missing out on countless opportunities. No matter the industry you’re in, using social media to promote your company and draw in new customers is a great way to get new business and keep old customers coming back for more.

Just to give you some numbers, there are about 15.9 billion people on Facebook, 400 million people on Instagram, 336 million on Twitter, 100 million on Pinterest, and so on and so forth. There is so much potential to reach people online that you simply cannot afford to not be on social media.

Not sure how to advertise on Facebook? Tribune Publishing Digital Media Solutions has you covered. We will help you get followers, likes, shares, and more on your social media pages. Social media and Facebook marketing work to drive traffic, gain leads, and convert sales for your business. We connect your products or services to thousands of shoppers at the time they are looking for them.

Some benefits of social media advertising include increased website traffic, lead generation, and ultimately, sales for your business. Using optimal strategies and tools, social media advertising with us will yield clicks and conversions on your website. Contact us today to get started.

SOCIAL MEDIA ADVERTISING WILL GET YOU NEW CUSTOMERS BY:

Creating engaging social media advertisements that drive awareness and sales
Yielding optimal results with specific targeting to relevant audiences.
Continually optimizing your campaigns. You can’t have effective or optimal social media advertising without appropriate data and A/B testing. We take the guesswork out of creating ads so that the ads work for your business.

WE'RE EXPERIENCED WITH ADVERTISING ON ALL MAJOR SOCIAL MEDIA PLATFORMS:

Facebook
Instagram
YouTube
LinkedIn

Snapchat
Reddit
TikTok

HOW SOCIAL MEDIA ADVERTISING WORKS ON EACH PLATFORM

Facebook is the most popular social media platform. Its high engagement and market penetration – 1.73 billion people use Facebook on a daily basis – and 93% of marketers invest in Facebook Ads regularly.

In such a competitive scenario, it is important to know how Facebook advertising works to achieve superior results in your market efforts. One important topic to learn about Facebook is 'Facebook Lead Ads, more info about that can be found in the infographic below.

Types of Facebook ads

Photo ad
Carousel ads
Canvas ads
Collection ads
Desktop and mobile app ads
Video ads
Video slideshow ads
Messenger ads

Instagram, the most popular photo and video sharing app, is also a wonderful place to invest your ad dollars. The visual nature of the app has caused Instagram advertising to take off — it is perfectly built for advertising and has Facebook’s robust analytics software backing it.

Instagram offers multiple advertising options and works especially well to reach young audiences. 71% of adults ages 18-29 use Instagram.

Instagram ad types

Feed Single Image Ads
Carousel Ads
Feed Video Ads
Stories Ads

Among the social media platforms on the market today, YouTube is the bell-weather platform. It’s been around since 2005, long before Facebook gained serious momentum, and it is still an essential part of any social media advertising mix.

Types of YouTube ads

Overlay ads
Sponsored cards
Bumper ads
Standard display ads
TrueView video discovery ads
TrueView in-stream non-skippable ads
TrueView in-stream skippable ads

LinkedIn ads offer a unique channel for brands to connect with business professionals. Because of this, the most effective LinkedIn advertising is that which builds and promotes the image of your brand.

Standard LinkedIn ad types

Sponsored content
Sponsored InMail
Dynamic ads
Display ads
Text ads

With Snapchat, you can choose between three different types of ad options: Snap ads, sponsored Snapchat geofilters and sponsored lenses. All of these formats provide a lot of options for you to interact with viewers.

Reddit, the self-proclaimed “front page of the Internet” serves the most trending/popular content and ideas from around the world.

Reddit provides targeted niches for nearly everyone and its community is very active. Reddit attracts 42% of Internet users between the ages of 18 and 24 and 69% are male while 31% are female. Since Reddit's entire structure is based on sharing and discussing links and ideas, it lends itself very well to getting your content in front of a large group of people.

Reddit ad types

Promoted Post
Promoted Video
Category Takeover
Front Page Takeover
Trending Takeover
Reddit Takeover

Having more than 500 million active users worldwide, TikTok presents an enormous opportunity for marketers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it’s also less saturated with ads than its older counterparts. If younger people are one of the primary audiences for your business, TikTok ads could be a worthwhile investment for your digital marketing. Roughly 66% of TikTok’s users are younger than 30 (41% are ages 16–24).

TikTok ad types