Search Engine Optimization

SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE 

OPTIMIZATION (SE0)

Increase visibility and rankings for your business on search engine results pages through a holistic digital marketing approach.

GET MORE CUSTOMERS WITH LOCAL SEO

Reach your ideal customers with websites that are optimized to reach them at the moment they are ready to become your customer.


A combination of on-site changes and off-site techniques will expand your presence and perfect your website.

SCALABLE SEO SERVICE PROGRAMS

We offer SEO options and packages to fit any marketing budget.


LOCAL SEO CONSULTATION & ANALYSIS


Optimize “under the hood” of your website on your own with the aid of SEO consultation, providing you with in-depth industry knowledge. Our SEO strategists are dedicated to building your presence and your rankings.


TRACKING DATA AND ADJUSTING STRATEGY


Tribune Publishing Digital Media Solutions commits itself to tracking and monitoring your campaign; making adjustments and deploying tactics to help your campaign achieve its intended goals as needed.

Short vs Long Tail SEO Keywords

LOCAL SEO GEO MODIFIER CONSIDERATIONS

  • Is the business a Service Area Business or do their clients travel to them? 
  • How far are clients realistically willing to travel for that service?
  • How likely are they to call a Service Area Business from further away? Do they need the service quickly?
  • Geo-modified search vs location settings

NATIONAL SEO

  • Focus on longer tailed, more specific and niche keywords 
  • Long tailed keywords have less search volume but face less competition and tend to have higher conversion rates

GET A DEDICATED SEO CONSULTANT FOR THE BEST POSSIBLE RESULTS

We are proud to offer a powerful SEO service that takes advantage of a variety of techniques including on-site and off-site strategies. Your strategist for your SEO campaign will use proven, cutting edge techniques to see to it that your website climbs competitors and sees success on the search engine results page. Our talented digital marketing consultants will track your campaigns, building content and making adjustments to your website as needed. Each marketing campaign is assigned to an SEO strategist that actively manages your account.


At the start of a campaign, our SEO Strategist will complete a technical audit of the site. This audit includes,  but is not limited to, the following:


  • Site indexation
  • Robots.txt
  • Robots <meta> tags
  • Canonicalization
  • Mobile friendliness
  • XML sitemap
  • HTML sitemap
  • Look for existing Google Analytics, Google Search Console, and Google Tag Manager scripts



STRATEGIES USED ON CUSTOM SEO CAMPAIGNS


There are a variety of techniques used to optimize a site. Each campaign receives optimization efforts that have been tailored specifically towards their site & keywords. Efforts may include,  but are not limited to, the following tactics:


  • Title tags – Create and implement optimized title tags using relevant keywords and geo-modifiers for each page to improve search engine rankings and click-through rate.
  • Meta Descriptions - Create an implement optimized meta descriptions using relevant keywords and geo-modifiers for each page to improve searcher click-through rate from the search engine results page.
  • Heading tags – Create and implement and optimized heading structure to ensure proper organization and hierarchy of on-page content. This includes revising and restructuring existing headings to better incorporate keywords and geo-modifiers with relevant content.
  • Image alt text – Optimize images with descriptive image alt text to ensure accurate search engine crawling and improve visibility within image search. Image alt text is also used by screen readers and other enabling plug-ins for visually impaired users.
  • Internal linking – Add internal links within on-page content to improve user-flow to important pages and help organize the content for easier search engine crawl-ability. 
  • Optimization of existing content - Modify existing content to further built relevance and authority around the keywords and geo-modifiers. 
  • Addition of engaging, link-worthy, content to existing pages – Create and implement quality, optimized content around keywords and geo-modifiers.
  • Creation of new pages filled with unique & engaging, link-worthy, content
  • Community Pages - Create and implement optimized pages to provide additional information about the city or community, which helps build overall relevance and authority for the geo-modifiers.
  • Service Pages - Create and implement optimized pages to provide additional information about the products or services, which helps build overall relevance and authority for the keywords. 



ADDITIONAL STRATEGIES USED ON CUSTOM SEO CAMPAIGNS


 

  • Check and Repair 404s / Broken Links
  • URL Rewrites / 301 Redirects
  • Repair Broken Images
  • Canonical Tags on Redundant Pages
  • XML Sitemap
  • HTML Sitemap
  • Check for Indexation Issues & Robots.txt
  • Site Speed Improvements
  • Check for Malware
  • Check for Duplicate Content
  • Creation of Additional Content
  • Citations Audit
  • Relevant Directory Submissions
  • Check Backlink Profile
  • Schema
  • Open Graph
  • Social Buttons
  • Addition of Calls to Action
  • Thorough and Consistent Presence of Contact Information on Site
  • Navigation Improvements



*Not every campaign will require every strategy listed 


EXPERT SEO ADVICE WHEN YOU NEED IT


An SEO expert that actively monitors industry trends will assist in making your website more search engine friendly.


PROFESSIONAL SEO SUPPORT


An expert search engine optimization strategist will be able to answer any questions you may have concerning your campaign.


SEO PROGRAM ADJUSTMENTS


World class reporting practices keep you in the loop for any changes and reports your campaigns growth in detail. Our SEO clients receive a monthly custom SEO and site analytics report via Google DataStudio and Google Analytics.


We place heavy emphasis on our SEO strategists to stay ahead of industry trends and tactics. Algorithms, techniques, and the industry may change. Our strategists' diligence and foresight is focused on staying ahead of the changes. We use proven and dynamic SEO practices to enhance website presence and generate traffic for your website. Our team uses industry leading techniques and strategies to cultivate your website’s presence using white-hat strategies. By constantly researching techniques and monitoring industry trends, our search engine optimization services allow your website to remain ahead of the curve as the search engines change and evolve. Track your website’s optimization campaign in real-time with our SEO reporting tool.


MEASURING SEO RESULTS AND REPORTING

Organic Traffic Bar an Line Graph

SEO is an all-encompassing, long-term, holistic approach, built around the consistent implementation of industry best practices and well-researched strategies.  We cannot guarantee a site will jump to the top of the search results immediately.


We define a successful ongoing campaign as having month-over-month improvements in:

  • Keyword Rankings
  • Organic Traffic
  • Organic User Metrics
  • Organic Visibility

Different tactics impact different metrics. Some tactics might directly impact rankings while other focus more on user flow through the website and other user signals. Each month, the strategist will evaluate the site’s needs and employ tactics accordingly. 

In addition to keyword ranking information available in the customer dashboard, custom SEO clients receive a link to more advanced reporting.


The custom reporting is handled through Google Data Studio, and includes:


Google Analytics Data

  • Sessions, sources & channels, landing pages, exit pages, average session duration, average pages per session, bounce rate, and top cities.

Google Search Console Data

  • Impressions, clicks, site CTR, queries, and landing pages.

Performance & Strategy

  • Forecasted strategies, most recently implemented strategies, and a running list of strategies completed throughout the campaign’s lifetime.


Google Search Console logo
Google Data Studio logo

To start increasing your web presence and start getting found on search engines, contact Tribune Publishing Digital Marketing Solutions today!

Let's grow your business

We can help manage and expand your digital presence to grow your customer base --so you can get back to business.

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