MOTOSPORT
Case Study
Motosports Inc. is a premier powersports dealership in Hanover, PA serving Southern Pennsylvania and Northern Maryland. They carry recreational off-road and water fun products, as well as a full line of off-road, ATVs, snowmobile, side by sides and Spyder accessories and apparel. They are also a factory trained and certified service center for all Polaris and BRP.
The Challenge
MOTOSPORT was looking to increase visibility and awareness for their 2020 Spring Fever Sales Event.
The Solution
The campaign utilized single-image and single-video units on Facebook and Instagram to promote the client's 2020 "Spring Fever" sales event.
List of Services
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890 Post Reactions, Comments & SharesList Item 1
Ads driving website traffic generated a well above average CTR of 1.42%, as well as 881 video views to completion.
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$0.24 Cost-Per-Click (CPC)List Item 2
The CPC ($0.24) was also 7X lower than industry average, and the CPM ($3.37) was more than 2X lower than the industry average.
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10 New Credit Apps Per DayList Item 3
During the campaign, the client's incoming credit apps increased from 1-2 per week, to about 10 new apps per day!
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