MCLIN BURNSED
Case Study
McLin Burnsed is a Central Florida-based law firm specializing in practice areas including business and personal litigation, corporate law, estate planning, elder law, real estate law, and tax law. The firm has served as general counsel for the City of Leesburg for over 35 years and the Lake County School Board for over 30 years. The firm also represents The Villages®, the nation's largest single-site real estate development.
The Challenge
MCLIN BURNSED sought to increase general interest in their estate planning services for residents of the Central Florida area.
The Solution
A search engine marketing campaign utilizing text-based ads and keywords aimed at users actively searching for estate planning and will-related topics and services.
List of Services
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4.15% Click Through RateList Item 1
Ads driving website traffic to the client’s estate planning legal services generated a CTR of 4.15%, 34% higher than the industry average.
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$2.77 Cost Per ClickList Item 2
The campaign generated a CPC of $2.77, 78% lower than the industry average.
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141 Calls GeneratedList Item 3
A total of 141 calls were generated for the client’s business, some as long as 45 minutes.
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