GOOD SHEPHERD
PENN PARTNERS
Case Study
Good Shepherd Penn Partners Services is a joint venture between Good Shepherd Rehabilitation Network and Penn Medicine. Good Shepherd Rehabilitation Network is a physical rehabilitation provider for adults and children with physical and cognitive challenges, operating more than 70 locations in Pennsylvania and New Jersey. They specialize in injuries and conditions including spinal cord injury, brain injury, stroke, amputation and major multiple traumas. Penn Medicine is an academic medical center based in Philadelphia and affiliated with the University of Pennsylvania. Its hospitals rank among the best in the nation.
The Challenge
GOOD SHEPHERD PENN PARTNERS was looking to increase new patients for their inpatient and outpatient rehabilitative services.
The Solution
The campaign utilized text-based search ads and keywords aimed at highlighting and promoting the client’s inpatient and outpatient rehabilitative services.
List of Services
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879 Phone Calls and 1.11% CTRList Item 1
Ads driving website traffic to the client’s individual rehab offerings generated a CTR of 1.11%, as well as 879 phone calls.
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$2.35 Cost-Per-Click (CPC)List Item 2
The campaign generated a CPC of $2.35, 29% lower than the industry average.
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32% Impression ShareList Item 3
A 32% impression share was generated for the keyword's ads appeared for, including +rehab +centers +near +me & “physical therapy locations”
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